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Wedding Photography in the Credit Crunch
Weddings are, usually, beautiful occasions for the couple getting married as well as their guests. When you look at the amount of expense that goes into that one day, however, you may think it causes more misery financially than it does happiness on the day itself. The average cost of a wedding in the US last year was $20,000, and £20,000 in the UK. That’s crazy money when you consider it’s just one day. And with the credit crunch showing no signs of easing, prospective brides and grooms are actively looking for ways to cut costs without spoiling the magic of their special day. Couples are cutting down guest lists, asking for friends and family to help out instead of hiring caterers, DJs and videographers, and brides are increasingly considering pre-worn wedding dresses. Yet the photography is one area few are prepared to compromise on, and with good reason. Of all the possible expenses you could lay out for your wedding day, its the photography that will stay with you and your family long after the others are just a hole in your bank account. Below are my top five tips on how to keep your wedding photography budget low, without compromising on quality.
1. Making the best of Google
The majority of modern wedding photographers have their own websites, and one of the most common ways of finding them is via search engines like Google. However since there are so many photographers jostling for space the problem is it can be easy to miss out on some great ones by not searching deeply enough. Do not make the mistake of not going beyond the first page of results or the top few sponsored links in Google. By ensuring you take your time on your search you can get the best possible short-list of potential wedding photographers to choose from. Another tip is dont just settle for the most obvious phrases when you’re searching – try a few different searches, being sure to look at surrounding towns and regions as many photographers are willing to travel to cover a wedding. My wife and I live in Sussex, and when looking for our photographer we not only searched “Sussex Wedding Photographer” – we also looked at other surrounding areas such as Kent, Hampshire, London and Surrey.
2. Be Wary of “Stealth Charges”
Nowadays the vast majority of photographers use digital cameras rather than older film cameras requiring development in a darkroom. That means the wedding photographer prices are now far less complex. However believe it or not a lot of wedding photographer still work on a pay-per-print model, where couples have to choose which pictures they want and pay extra for them! My money saving tip would be to stick to the photographer who will give you a CD with ALL the pictures in high resolution. Like this you can choose which prints you want to get done at leisure and get them printed for relatively low cost.
3. Make your Own Photo Books!
With digital photography the era of the traditional wedding photo album has passed. These days contemporary wedding photo books are now the norm and extremely popular – but with a lot of wedding photographers adding these on to your package significantly increases the overall cost. Yet if you’re willing to make a little effort yourself and you have some creative flair, there are many photobook services now where you can design one at home and get them printed at bargain prices. Ditto when it comes to canvas prints or blow up posters really – as long as you have high quality original image files from your photographer, you can pretty much do it all yourself!
4. Be Wary of Wedding Photography Scams
Everyon’e heard a story about a couple who got scammed by a so-called “photographer” who ran off with their money. Such criminals, who it must be said are few and far between, lure couples in with a too good to be true package, often stolen photos, and once they receive the deposit you never hear from them again. It is a heartbreaking and cruel practice. However the good news is that they’re easily avoided. Make sure you pay any deposits via secure bank transfer as this can be traced in the event of a problem, and that you receive an invoice and receipt for your payment. Also make sure you get a legally binding contract from the photographer which states clearly what you are getting for your money and will protect you. And lastly, just make sure you have your radar up – try and visit the photographer, see lots of examples of his work and ask lots of questions.
5. Dont Go Over the Top!
My final piece of advice is actually against the whole saving money grain, but I feel it’s really important when it comes to wedding photography. In your quest to cut your wedding budget don’t go too far! As I said above, the photos are probably the most important part of the wedding day when you look back at it in years to come. In this world of ubiquitous DSLR cameras, wannabe photographers with little experience are ten a penny. By focusing purely on the price you could be misled into thinking these offer a great deal. But often the real bargains are to be found by going up a level in pricing. Remember that if you don’t look at your photographer’s work and go “wow” what is the point in spending all that money on a professional?
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